The Hindu

Regarding Aishwarya's post on the new campaign by The Hindu, it is a response to the print and TV campaign by the Times of India. This took a dig at The Hindu (indirectly, parts of a page of The Hindu were shown) saying the Times was not a paper which put you to sleep! It showed people in queues, etc, going to sleep with a paper in hand. So the catch line in The Hindu ads (also appearing in print) is
"Stay ahead of THE TIMES".

K.Narayanan